We helped Intersport build a new brand platform helping people find their place in sport. The platform was based around the big idea that “everyone needs a place in sport” and it told real stories from local communities and reminds people that wherever they take sport, Intersport has the products, advice and enthusiasm to help them get there.

With series of integrated campaigns across multiple markets the brand celebrated the role of communities at the heart of sport.

Running & Training SS20 (Wherever you take sport)

“Wherever you take sport” was the first chapter of a multi-category brand platform to reinforce the brand’s essential place at the beating heart of local sport. The viewers are taken on a fascinating journey through some of the most unique and interesting communities in sport. From the stereotype-busting presence of Scotland’s strongest woman Emma-Jane Smith, to inner city London community champion Foysol Miah, training kids at the Steel Warriors gym made from upcycled melted down knives.

Running & Training SS21(You Never Sport Alone)

“You Never Sport Alone”, which focuses on the running & training categories, is both a celebration of the role of community at the heart of sport, and a declaration from INTERSPORT on its undying commitment to provide those communities the support, motivation, advice and gear they need to thrive.

Previous

Winkelstraat "NFTee"
Next

IDFA "Perspectives Are Beautiful"