Me & the creative industry? This was a love at first sight. I am passionate about innovation, the power of storytelling and creating impactful experiences that inspire cultural change.
After 2 years in B2B/B2C sales, as a client services team lead, I took a U-Turn and dived into the mesmerising world of advertising. In 5 years, I helped deliver various traditional, social & innovative (i.e. CGI, AI, NFT) campaigns on a global level for brands in sports, FMCG, travel, fashion & entertainment industries.
With a key role in strategy defining, big idea development, production & delivery, I offer strategic thinking and creative problem-solving, focusing on building long-lasting relationships with brands, agencies and partners. This is based on trust, respect, transparency, effective communication, and business collaboration.
Living in five different countries made me adaptable to new cultural and professional environments. My background as a college-level tennis player has shaped my resilience, discipline, and constant drive to improve in all spheres of my life. My interest in arts, such as dancing and theatre, provides me with the skills to navigate through business-related conversations & negotiations with confidence and effective communication.
